Direct Response Marketing | West Palm Beach Lawyers
Direct response marketing is one area where our West Palm Beach marketing lawyers can really assist with corporate legal needs.
Direct Response Marketing is a form of product and service marketing whereby Sellers produce individual advertisements designed to create an immediate purchase response from consumers. This is also an area where our West Palm Beach lawyers can help.
With Direct Response Marketing, the Seller of a product or service can assess consumer response and purchase of their product instantly as there is no intermediate retailer, middleman, or broker between the Buyer and Seller. Because there is no intermediate, the Buyer must directly contact the Seller in order to purchase the Seller’s product or service. Direct Response Marketing can be differentiated from the typical television commercials we all see, because traditional commercials do not solicit a direct and immediate response from the consumer. Instead most companies use commercials to develop name recognition for their product or company, i.e. to “brand” themselves in the market place.
Some examples of Direct Response Marketing are infomercials, home shopping networks, internet, and print media. Direct Response Marketing can be highly profitable tool for a Seller however, Sellers who attempt to navigate the legalities of Direct Response Marketing on their own may find that the line between assertive marketing and illegal practices is a difficult one to walk. This is so because the legal environment in this field is increasingly complex, and Direct Response Marketing, along with other forms of advertising and marketing, is highly regulated by various state and federal regulatory agencies, such as the Federal Trade Commission (FTC). Sellers, as well as advertisers and marketers, should seek legal counsel to ensure regulatory compliance, substantiate advertising claims, and ensure their marketing does not violate competitors trademarks, copyrights, or other intellectual property. The Law Firm for Small Businesses, P.L.L.C. represents the interests of both direct response marketers and their vendors, such as:
- Distributors
- Production companies
- Media buyers
- Product owners
- Order fulfillment centers
- Direct Response Marketing industry vendors
Contact us today to speak with an experienced West Palm Beach Marketing Lawyer with expertise in direct response marketing.
Attorney Spotlight
Elizabeth Smitherman Rivera, Esq.
Stacey L Griffiths, Esq.
Founding partner of Griffiths & Smitherman, P.L. concentrating in the area of Business Law, Marketing and Advertising Law, Trademark and Copyright, Entertainment Law, and Business Litigation.
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